WHOLE FOODS MARKET

Words: 195
Pages: 1
Subject: Uncategorized

I have uploaded the article “Whole Foods Market: The Deutsche Bank Report” and the assignment details.
This case examines the decisions of Deutsche Bank research analyst, Karen Short, in May 2014 while covering the stock of Whole Foods Market, the leading natural and organic food retailer. Having recently issued a “buy” recommendation for the stock backed by a strong financial forecast, Short must reevaluate her decision in the face of a lower-than-expected earnings announcement by the management of the company and an associated price decline. This case is meant to introduce the foundations of financial forecasting by exposing students to the mechanics of financial statement modeling and sensitivity analysis.
Answer the following question:
1. How attractive is Whole Foods’ market position? Is it sustainable?

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