Choose one of the top 10 UK e-commerce stores as the focus for your report from the links on the following website: https://disfold.com/top-e-commerce-sites-uk/ Write a 2000-word report which addresses the following areas: Discuss some of the key digital strategies and tactics being employed by the company and evaluate how they tie in with the key trends in digital marketing of evolving in 2022. Critically evaluate how your chosen retailer makes use of the following: Structured and unstructured data Ability to acquire and retain customers and generate revenue in a digital environment Use of digital tools to deliver an enhanced customer experience Discuss the advantages and disadvantages of digital retail in comparison to bricks and mortar and evaluate Amazon’s investment in high-tech high street stores. Discuss how the IoTs, Augmented Reality, Sensors, AI and big data are changing the retail experience for customers. You must critically research and apply in your report relevant academic theory and sources, course concepts and frameworks and industry material. Your work must be fully referenced using the Harvard system.
