Barilla Case Questions:
1. Diagnose the underlying causes of the difficulties that the JITD program was created to solve. What are the
benefits and drawbacks of this program?
2. What conflicts or barriers internal to Barilla does the JITD program create? What causes these conflicts? As
Giorgio Maggiali, how would you deal with these?
3. As one of Barilla’s customers, what would your response to JITD be? Why?
4. In the environment in which Barilla operated in 1990, do you believe JITD (or a similar kind of program) would
be feasible? effective? If so, which customers would you target next? How would you convince them that the JITD
program was worth trying? If not, what alternatives would you suggest to combat some of the difficulties that
Barilla’s operating system faces?
