Introduction: Discussion of: Company (case) Background; include information about industry, key competitors, financial performance as appropriate. Don’t simply recite the information in the case study.Problem Definition: Identify the key issues that need to be addressed. Think critically and delve into the root causes of the problems.Analysis (the bulk of the write up): Integration: Find four to eight points of interest in the case around which the integration will focus. Examine the operational issues and be sure to tell the reader in reasonable detail how the integration relates.
