write a 500-word “mini” case study on a company of his or her choice, related to the assigned chapter in the given module. The company case should be related to the key concepts discussed in the assigned chapter and apply chapter concepts and frameworks.
After reading the assigned chapter and the corresponding lecture presentation, discuss and describe a case of a company, applying and analyzing the key concept/s of the chapter.
Attached are the key chapter concepts regarding strategic brand management.
