This request is for the second part of a business plan case study, the marketing segment. Business Plan, Second Submission Add your own marketing strategies to your business plan. Business Plan Outline Section on Marketing, Advertising, and Pricing. Suggested Outline and Key Concepts to Implement: 1. Methods to identify potential customers B. Profile of customers targeted & customer retention programs, repeat sales and raving fans. C. Pricing strategy D. Sales, advertising, traditional marketing, and digital strategy. Grand opening plans? 2. What is the goal of your marketing effort? 3. What target market are you trying to reach with your message? (demographics, target market, and segmentation. Be specific) 4. What do you offer that’s unique? 5. What is the specific need of that market? How will you address that need? 6. How does your business stand out from the competitors? What are you known for? 7. What are the strategies and specific steps you will use to implement your marketing plan? explain your digital marketing strategy, promotions, building an extensive e-mail list, branding yourself with a social media following using blogs and original video content. 8. Explain the types of pricing strategies, loyalty programs, or couponing you will use. 9. What budget will you need to sell and promote your business? I attached my first submission for the business plan case study. You can write a marketing plan based off my business plan or create your own ficticious business. Request a third page if needed.
