Read Chapters 9 (Pricing for Profit), 10 (Advertising Strategy), and Chapter 11 (Marketing Channel Design) in Kellogg on Marketing,Tybout and Calder, Editors, Wiley, ISBN 978-0470580141. . Watch BizTalk: Unmasking the Shipping Giant MAERSK: https://www.youtube.com/watch?v=j0SJTUxnFqg From these readings and video write a 5 page reflection paper answering these questions: 1. What are the interesting ideas in the weeks readings How do they relate to each other? 2.What is the contribution of these readings to the field of strategic marketing? How can this be applied to solve real-world problems? 3.Who would find it of most interest? What are the “takeaways” for marketing managers? 4.How would you develop these ideas further? Only use the sources used in these instructions.
