Research two companies, one of which is a B2B and one of which is a B2C. Use them as supporting examples when responding to the questions below. Ensure that you have a strong introduction to your essay.

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Research two companies, one of which is a B2B and one of which is a B2C. Use them as supporting examples when responding to the questions below. Ensure that you have a strong introduction to your essay.

What is the difference between the B2B and B2C organizational buying models?

What is the buying process within the B2B organizational model?

How is B2B marketing different from B2C marketing strategies?
What would you recommend to the B2B company that you selected as your example for this assignment with respect to increasing overall customer sales?

Response should be at least two pages in length. Your references should include at least two sources

Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.

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