Now that you’ve conducted qualitative research and have a deep understanding of how your target audiences
perceive your client, you will conduct quantitative research to support and expand upon your findings. You will
conduct a survey:
1. Your team will build a survey in Qualtrics and analyze the findings. Your survey items should stem from
your findings in Report 1 and the strategies you want to recommend.
2. You must have at least 50 survey respondents before you analyze your data
The survey results can be written by yourself
