Descriiption: New Regional Airline Business Case Report utilising the ‘Airline Online’ simulation model
3500 words excluding references
Remember to log in https://env.airlineonline.aero/Cranfield and familiar yourself with the contents of the airline opeartion simulation before writing this essay. Each batch of profitablity will be shown in “analyst” which is very useful to the writing.
Additionally, do check the file”IMPORTANT ESSENTIAL FORMUAL QSI SexansI.pdf”. The details of the simulation is included inside.
The website “airline online” is very easy and it just takes 45 mins to check. You don’t have to do the simulation because I have already done it. You just need to check my result of each batch and describe it.
Keywords:
background:
Spring 2022
COVID 19 pandemic has had a devastating impact on air services
after the UK’s exit
capacity restrictions at both Heathrow and Gatwick airports
uncertainty surrounding the expansion of Heathrow airport on environmental grounds
the expansion of air services should be focused more on regional airports
air connectivity and regional airports are seen by the UK government as having an important role in supporting economic development
Many regional airports no longer have services to London area airports and have become dependent for connections on feeder services to alternative hub airports in Europe and the Middle East
the financial health of regional airlines is often marginal
bankruptcies
collapse of Flybe in 2020
your consultancy company (Cranfield Consulting Services)
market analysis and forecasting project
‘new’ start up airline
aircraft of up to 150 seats
unserved domestic and international routes
within the British Isles
information of my airline:
airline name: European Air Services
airport base: Bournemouth (BOH)
no comparisons between different airports in the assessment process.
start-up budget is $75 million
maximum fleet size should be no more than 12 aircraft at any one time
Aircraft in excess of 12 will be deleted at random
rights or airport slots required is granted
watch the announcements in ‘Airline Online’ as these can have a major impact on your ‘external operating environment’.
simulation cannot be reset
objective
Q4 2022 to Q3 2024 inclusive
improve your airport connectivity
establishment of new direct routes
measured by QSI using either the CAB or Cranfield (1998) QSI formulae or the OAG indices(please remember to refer the file”IMPORTANT ESSENTIAL FORMUAL QSI SexansI.pdf”
each batch representing 3 months
achieving at least a cumulative break-even financial result by the end of year 1(batch 4)
a cumulative profit of greater than 5% of turnover by the end of year 2(batch 8)
Maximising profit is NOT an objective in itself
guidance
utilising the ‘Airline Online’ simulation model
propose a route network and fleet plan for your airline over the two year period
undertake a detailed market analysis
make manual route forecasts
the historic, current flight operations and traffic flows to/from the airport
using the UK Civil Aviation Authority route statistics
In the files attached, U can see the marking criteria. Please make the score as high as possible!! Additionally, all of the corse learning PPT are also included there. Check it if and it will help with the writing better.
And please do REMEMBER to make the essay logically fluent and the data traceable
