Read the case and be prepared for the class discussion. Questions to help you prepare (you report shouldn’t address these questions directly rather these serve as a guide):
Discussion Questions:
How does Allbirds Innovate? How is is different than most apparel companies?
What do the Allbirds Product Development and Marketing Strategies look like? What sets them apart?
Allbirds has made rapid progress in the apparel industry since launching in 2014. What should the company do next as it prepares to become a public company by having an IPO?
General outline for your case report which should be done in 2 pages of text with up to 2 addition pages analysis (graph, tables, etc. that you create)
State the main problem or issue to be resolved in the case.
Provide a brief situation analysis.
Use frameworks developed in this class or other classes to analysis the problem in the case.
State your recommendations and a plan of action.
