Creating a PR campaign (media) REFLECTIVE ESSAY.

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Research-informed self-reflective essay 40% of overall mark, word count 1000 words This individual essay aims to reflect on your project and the skills acquired throughout this module. You are asked to underpin these observations with relevant academic theory (minimum requirement of seven academic resources). In addition, you should also identify the skills and knowledge are likely to play in terms of employability and your future career. Some information on reflective writing can be found on Studynet/Canvas, but you are expected to carry out your own research beyond that in order to support your essay. The grading criteria for the self-reflective essay will include: Quality reflective writing will be consistent and genuine – real situations will be discussed which presented real concerns and which required solid consideration. The best reflective texts will move from the desсrіption of experiences that are essentially personal (subjective) to objective analyses of their value in terms of learning outcomes. Ultimately, they will show an argument for a particular course of action when the situation is encountered again and integrate research and academic theory. Poor quality reflective texts will seem contrived and give the impression of simply striving to fill up the allotted space. Such texts may lack focus or may zero-in on situations that present little opportunity for discussion, analysis and learning. The argument for a course of action is likely to be based upon generalizations or simple emotional responses without reference to research and academic theory. Please see module guide for grading criteria. At least five references Topics Introduction – Media industry challenges and opportunities Introduction to campaigns and advertising The campaign planning process Media skills – press kits , pictures , presentations Corporate advertising ( the concept of storyboaring) Political government PR campaign for charities NGOS

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