VISUAL ANALYSIS ESSAY You’ll have the option to choose from the following pairs of television ads OR you can choose your own pair of ads accessible through YouTube. Each pair will give you something different to think about in terms of their connections and differences and, more importantly, how each ad conveys the message and why that message might be effective. You may focus only on the visuals or you may branch out to include some analysis of the audio component (music, voice, etc) of this commercial. Choose ONE of the following pairs as the focus for your essay: https://www.youtube.com/watch?v＝Vpozma3GnGw Drawing on elements of visual communication, consider how these commercials work and compare and contrast them. Consider that nothing in these commercials is random: decisions were made to craft a persuasive message aimed at a specific audience. Reverse- engineer this rhetoric to analyze who you think that audience is, what elements might grab their attention, and why this might be effective. For instance, you might analyze why one commercial uses a famous sports stars while the other commercial opts to use non-famous actors to portray an “every person” for the audience to connect with. How does that define the target audience for each commercial? What impact would that have on the audience? Why do you think that would impact them?
