Write a paper on the US or European professional sports league.

Words: 141
Pages: 1
Subject: Uncategorized

Write a paper on the US or European professional sports league.
1) Profile the fans and spectators with the use of specific segmentation criteria (via internet searches).
2) Select three clear target groups and: a) discuss their unique consumer characteristics (e.g. needs, expectations, motivation, culture); b) develop a marketing strategy plan on how these groups can be specifically targeted.
Submit your assignment in an APA narrative essay (400-word minimum).

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