Can you have marketing without the goal of a sale?
Can you have a sale without the use of marketing?
Can these areas exist without one another?
Finally, where or how would you spend your marketing budget? Would you focus on attracting new customers, or retaining current customers? What various factors would play a role in your decision-making for choosing either approach? Explain
https://www.sba.gov/video-series/marketing%20
https://www.sba.gov/business-guide/manage-your-business/marketing-sales
Longennecker, J., Petty, W., & Plaich, L. (2020). Small business management: Launching and growing entrepreneurial ventures (19th ed.). Boston, MA: Cengage Learning.
Chapter 7: The Marketing PlanRead
Chapter 16: Pricing and Credit Decisions
