Read Mini Case 13.1: “Netherlands vs. Mexico: KLM force3d to apologize for ‘racist’ joke tweet following Dutch win”, page 358 (Chapter 13) as reference.
Find a communication behaviour mishap related to cross-cultural intelligence. It could be an ad, social media post, commercial, news article etc. Do the following in your discussion post;
– What is the communication behaviour mishap happening in your example?
– What was the main issue/problem?
– What could have been done differently in the incident to fix it?
Please provide the link in your example to your forum posting.
