Individual Assignment – Survey Result Presentation:
This assignment requires a summary presentation of a market survey result starting from the
week of Feb. 14. For this assignment, submit a two-page summary result on the presentation day.
* The summary report should be double-spaced. The written report should explain the scope of
the research study and present a summary of research findings and recommendations.
* You can choose marketing-related articles, Wall Street Journal articles, or Web sites
containing survey research results. Any topical area relevant to marketing research would be
suitable.
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