Prepare Marketing Plan for Psych Tech (Mobile app for Mental Health and Psychologist/Therapist session interactionPrepare a marketing plan per the specific assignments each week. A section of the plan will be turned in every week. The objective is to review the plan section and make suggested corrections. The final paper is a compilation of the prior work already written and corrected. Included will be a required powerpoint presentation. The case study should be 8-10 typed, double-spaced pages written in APA format, plus a cover sheet, appendix and references. The cover sheet should include your name, company name and the date. Please include any additional material you develop, such as graphs, charts, and diagrams. Be sure to include all resources used in preparing your plan as part of the References or Works Cited.
Marketing Plan Outline
1. Introduction
2. Situational Analysis and SWOT
3. Objectives
4. Segmentation/Target Marketing
5. Positioning Strategy
6. Marketing Mix
7. Implementation Strategy
8. References
