Marketing Sexuality/Gender in
Media and Culture:
We live in a world where ‘gender’ is marketed to us as a product.
Gender is something that we both buy and sell, and consequently reproduce
through its purchase and sale.
For this assignment, you are to
explore how gender is marketed to us as a consumerist product.
The marketing of clothes for men and women. For this option, you are to
visit a department store that sells clothes for men and women.
·
You will write
your assignment about the ways that gender is marketed through socially
produced differences between men and women.
·
How are clothes
for men and women marketed to us?
·
You must discuss
clothes for men and women.
· You must discuss men and women.
· .In the case of
the latter, you might choose to focus on a particular type of garment, for
example, undergarments. Feel free to explore any aspect of marketing
including product placement, product displays, product packaging, promotional
materials, the type of clothes, the clothing itself, etc.
·
This assignment
must include: a) How gender is used as a marketing tool, b) Potential effects
these strategies have on consumers, and c) What does this assignment tell you
about gender?
Referencing:
Correctly referencing your
work is crucial as poorly referenced work will not only lose you points but it
also risks accusations of plagiarism.
You MUST be sure that you
have fully and correctly cited ALL sources you used. This applies not only to direct quotations
but also to paraphrases or the indirect use of another’s work. If you have drawn upon or been influenced by
the ideas or theories of another work then you should reference your work in a
manner that three
to five-page short essay.
·
This assignment must be
3-5 five pages in length
·
12 pt. font
·
1.5 spaced
·
APA referencing and formatting
·
You can bring in outside
materials should you decide but you must reference properly.
