1 Discussion post(300 words)
Select ONE important from your prospective topic from ONE of the articles, recommended for L7 & L8
Lectures 7 & 8 (select and review ONE of the following articles):
1. 10 Principles of Modern Marketing, Lewnes A., MIT Sloan Management Review, 2019 Spring
2. Marketing in Five Dimensions, Ransbotham S., MIT Sloan Management Review, 2015 Fall
3. How to Value a Company by Analyzing its Customers, McCarthy D., HBR 2020 January-February
4. How Would-Be Category Kings Become Commoners, by R.McDonald, K. Krach, MIT Sloan MR, 2021,
Winter
5. To Cut Cost Know Your Customer, by V. Mittal, S. Sridhar, R. Best, MIT Sloan MR, 2021, Winter
1 student reply(100 words) file attached
