There are many resources online that talk about how to prepare a case and do a write up. I suggest you read a few, but dont be misled. I want something different: a business email.
Take what is given in each case and do your best to diagnose the real problem (not just the symptoms), systematically lay out and evaluate (both qualitatively AND quantitatively) the alternatives facing the business, and make a clear recommendation.
A few case preparation questions are provided to get your thinking and analysis started. Do not just answer the questions, but make sure you address the issues in red. While you are welcome (and encouraged) to consult with your group in analyzing the case, your case write-ups must be individually done or with one other person. Every submission is analyzed for plagiarism, so please dont copy anything you find online. Write in the form of an email to the decision maker of the case.
Once the case discussion begins, you should be prepared to provide constructive input as the class works together to address the issues of the case. Have numbers where appropriate.
The situations vary in complexity and the issues they address.
It is rare that there is a single right answer, but, of course, there may be wrong answers
It is rare that the class will come to a consensusmost of the cases have good reasons for different strategies
Real learning takes place when you see how others address a problem you have thought carefully aboutthe better prepared you are, the more you learn
Note that the decisions taken by the managers profiled in the cases, while sometimes amusing, are irrelevant to the learning experience; many actual business decisions are not founded on logic or rational analysis. Some work out, some dont.
METABICAL WEIGHT-LOSS DRUG [PRICING]
What pricing approach should Metabical adopt? Cost- based? Demand-oriented? Competitive-oriented? Target- return?
How would various packaging options fit with pricing policy decisions?
How does the uncertainty around consumer demand influence your thinking on pricing?
How should Metabical be priced and packaged?
