http://www.radiomercuryawards.com/2019Winners.cfm
The Radio Ad “SAD GLAD BAG”
Critique the ad.
-This criterion is linked to a Learning OutcomeIs the identity of the product, service, person, or idea that is being advertised included?
– What is the ad concept and strategy described.
– A-I-D-A for the ad identified (Awareness, Interest, Desire, Action)
– What is the central message or major premise communicated by this advertisement described
– Explain what the type of appeal-rational/logical and/or emotional identified
– Is there an educated and specific guess about the target market? Based upon the original medium used, the message, and the inclusion techniques used.(target market characteristics) Explain
– Describe the radio ad as well as the voices, sound effects, and music described
– How to make improve the ad? ANYTHING that make it better
