DO NOT INCLUDE THE QUESTIONS IN THE PAPER. Do not use quotes from references. Answer in number format. e.g. 1, 2, 3 etc.
Look at the marketing plan for Just US! Coffee Roasters specifically exhibit 7 tables at the bottom: https://services.hbsp.harvard.edu/api/courses/911067/items/HEC055-PDF-ENG/sclinks/33a779e9ee6fa2a38d9ee74e5dfe1308
Pauline, the director of Just Us! Coffee Roasters marketing activities, needs to consider a revamp of product offerings
(see exhibit 7 tables on the marketing plan).
1. Recommend whether a unique product (e.g. local organic product) ought to be implemented. Justify your choice from
the data in the case study.
2. Explain how marketing can serve the common good, help communities flourish, and reflect God’s creativity.
3. Explain how Pauline, the director of Just Us! Coffee Roasters marketing activities, can reflect God’s creativity in her marketing strategy.
4. Examine the major similarities or differences of roles, responsibilities, and behaviors – of a leader and a manager.
5. How would you assess your own leadership vs. management strengths?
6. How can you acquire the skills to be a more effective manager as well as a more effective leader?
7. Have you or any of the leaders you know demonstrated Christ’s leadership characteristics? Provide support from scripture like John 13:1-17
