CASE STUDIES
During the course, students will work on a case study with your choice of the company. In general, the case write-ups should address the case questions and be no more than 10 pages. At a minimum the following questions must be addressed in the written analysis. Answers that reflect creative thinking beyond these issues will be rewarded.
Papers should be double-spaced, with normal margins. The name of the case should be on the first page of the text with your names, date, and course number. An executive summary is neither required nor expected.
The page limit for each paper is 10 pages of text excluding references. Note that these are maximum limits. Papers should be concise and coherent.
Exhibits should contain specific types of analyses (e.g., application of a framework, table of comparisons, cost analysis, and competitive features) and information (e.g., web page of firm) that supports and is relevant, but would be too detailed for the body of the paper.
Please proofread/spellcheck your paper before submitting it. Papers for this course should be of the same quality that you would provide to the management of the business.
Followings are the grading criteria that need to be considered when you work on the case study.
Analysis
Does the paper contain analyses of the major issues?
Does the analysis incorporate concepts from the readings?
Does the analysis isolate the fundamental causes of problems?
Recommended Action
Are the criteria for selecting recommendations stated?
Is the plan of action integrated in a logical way and linked to the analysis?
Does the action plan recognize the importance of timing?
Is the action plan specific and complete?
Exhibits
Are analyses in the exhibits done correctly?
Do the key exhibits support and add to the text on key points?
Overall Criteria
Is the paper logically consistent and effectively structured so it sells its recommendations?
Is there a high likelihood that the recommendations will achieve their intended results?
