Web Analytics is a tool for measuring and assessing the traffic to an organization through web and tracks different activities a user performs on the website like navigating through website, products or content browsed and purchase activities etc. Web analytics should be used by any company that wishes to gain a better understanding of all its potential and existing customers toward their product or service. The information gathered through web analytics helps marketers and product people gain better understand the experience that visitors have while visiting their websites. This information is critical for every business because it allows them to understand their customers better. Web Analytics always tries to build up a new and useful to provide many new patients in the records particularly in the given Ultra-Brand journey. Ultra-Brand is a digital firm which has many applications followed by Ward to keep the Xu-Dermatology as a client in the market. Measure Web Traffic: Web Analytics displays the number of visitors who have arrived at a site from a variety of sources, including search engines, emails, social media, and display advertisements. It can have many use cases across different functional roles within an organization. Some of them are below Identify Exit Pages: When a visitor navigates through multiple pages on a website before abandoning the site altogether. Keeping track of bounce rates is important because it tells you how many times a visitor comes to a particular page on your website and then leaves without taking any action or clicking on any links on that page. This is very important for product organization to optimize website experience and thus improve conversion rates and engagement across the website Optimize Marketing Campaigns: By utilizing a custom tracking code (URL), marketers can better allocate their resources to the most effective campaigns in terms on ROI as well as try new marketing channels to experiment Identify the Target Market: The findings of web analytics reveal the current market demands, and the market demands vary depending on the geographic location of the user. Moreover, the data can be cross-linked across various departments within the organization, allowing for a change in the way the primary operational tasks are carried out. Even employees would benefit from these data, as they would be able to make more informed business decisions that would result in improved customer service and product quality. Web analytics benefits are not limited to a single industry because almost every industry in the market is shifting to digital platforms where the data gathered allows businesses to determine what is working and what needs to be improved.
