Assignment 1 – Case Study on E-Retailing/E-Marketing (70%)
Please take some time to view the following four videos (at least twice) on the future of shopping.
Video 1. Alibaba’s New Retail Experience (5mins) https://www.youtube.com/watch?v=336YkwayCD4
Video 2. Retail 2020: 5 Technologies (6mins) https://www.youtube.com/watch?v=iRvaWHk3A8k
Video 3. Supermarket 2020: A vision of the future (4 mins) https://www.youtube.com/watch?v=z6Ezl-_jhzU
Video 4. Location Based Marketing (3 mins) https://www.youtube.com/watch?v=UC5vB7wLXcA
Now answer the following 4 questions:
1. Does the huge growth in ‘online shopping’ really mean the extinction of the traditional ‘high street’ store…or can Alibaba’s ‘New Retail’ (Video 1) help them to successfully coexist?
2. Discuss the 5 ‘New’ technologies outlined in video 2 and explain the advantages and disadvantages of each technology.
3. In video 3 we see Symphony Retail’s vision of Supermarket 2020. Discuss what your Supermarket of the future would look like and what it should contain/not contain.
4. We are told that Location-Based Marketing is about connecting people, places and media (Video 4). What are the ethical considerations around businesses knowing every ‘place’ we visit?
Word Limit: 2,500 words (+/- 10%) and (No introduction or conclusion is required for this assignment)
904769
3 hours ago
Referencing list and module slides have been uploaded.
It is Harvard referencing style and UK english please.