Please read below 2 transcripts/, “BMW Goes to War Against Chinese Carmaker” and “The 2nd Amendment to China’s Patent Law.”
The primary types of intellectual property include patents, trademarks,
trade names, copyrights, and trade secrets. Intellectual property often is a
key factor in enabling companies to differentiate themselves and their products
or services from those of their competitors, and therefore they can be a key
factor underlying a firm’s competitive advantage within and across nations.
Protecting these intellectual properties is an important objective, legally and
strategically.
And discuss below:
What are the various forms of dispute resolution available to BMW?
What are the advantages and disadvantages of each for BMW?
Would your analysis be any different if the customer was from China
and other developing countries (i.e. BRICs, ASEAN, etc.)?
What if the customer was from the G-7 countries such as the United
Kingdom and the United States? What should be the company’s strategies in these
situations?
**Support your comments with information from the Module 4 attached,
readings, and your research. Illustrate and reinforce your answer with
practical examples.
