How does entertainment marketing differ from marketing in general? Using the double donut as discussed in class, explain the model using subscription based television (Hulu). (20 points)
From the Netflix cases: (30 points)
Describe the US competitive landscape detailing issues of content, audience, delivery.
What resources and capabilities can give Netflix a competitive edge?
How sustainable is Netflix’s content strategy and expansion model?
Discuss the pricing strategy in the US of Netflix over the years. What do you recommend they do next and why?
Describe the possible strategies for Netflix to increase its subscriber base in India. Discuss the possible strategies for Hotstar to defend its leadership position.
From the Sony Pictures Network India Case, (20 points)
Describe the television broadcasting environment at the time of the show’s commissioning.
How did consumer insights contribute to the show’s success?
What should Singh do to ensure growth in viewership for SAB TV content?
Currently, Netflix is broadcasting “All of us are dead.” Please prepare a modified marketing plan that includes: target market, two traditional methods and one non-traditional method. (15 points)
Using your HSX.COM, what was one investment you made that earned the most for you or one investment that earned the least for you. Why do you think that happened? Please attach a copy of your HSX.COM screenshot. (7 points)
Using the overnights we reviewed in class, explain ONE difference in ratings for a program across the different demographics. Why do you think that is happening? (8 points)
1) refer to powerpoint to understand donut diagram. 2) refer to study cases 3) refer to study cases 5) is thinking. 5) is based off my hsx investments. 6) is based off the chart provided.
see attached
initial investments were 2million for the hsx question.
image is current.
SF DMA Overnights.2.24.20 (1).pdf – thats for question 6
pls make sure to refer to the stuff to answer questions
