This is based on a company I wrote about. It is called Prestige Revenue Management and Prestige Practce Management. It is a Medical Billing and Consulation company. I have attached my first paper on it for your reference. Please follow the rubric in its entirely as this is the capstone class and this milestone has to be written extremely well.
Overview: For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have
been developing throughout your MBA coursework.
In Milestone One, you will submit the justification for your idea or concept. You will connect entrepreneurship or intrapreneurship with organization change and
survival. This milestone lays the foundation for the rest of the project by outlining the justification of an idea or concept. Ultimately, the justification in this
milestone will provide much of the reasoning that decision makers will use to determine if they will fund your idea or concept.
Critical Elements:
Rationale: Lay out the rationale for the idea or concept.
Problem or Opportunity: Identify the problem or opportunity that the idea or concept addresses.
Market: Analyze the market for the product or service.
Competition: Analyze the key features that set the product or service apart from the competition.
Company: Explain how the concept fits with the mission, vision, and priorities of the company implementing the product or service.
Innovation: Discuss how or why the product or service is innovative.
Academic Honesty and Plagiarism
Throughout this capstone you will draw from many of your previous courses, including assignments and artifacts. You will continue to build upon these projects
and ideas throughout the capstone. This is an essential part of your academic career, so it is important to avoid plagiarism, specifically self-plagiarism. Please
review the Academic Honesty and Plagiarism Library Guide as well as the article What Is Considered Plagiarism And How to Avoid It for more information on the
proper steps to take for citation.
Southern New Hampshire University requires all students to adhere to high standards of integrity in their academic work. Activities such as plagiarism and
cheating are not condoned by the university. Review the full Academic Honesty Policy for more information.
