The Title: Analyzing the Use Of Artificial Intelligence In Native Advertising for Political Marketing.
Native ads are a form of contextual digital ads. This paper aims to formulate a model on how artificial intelligence (AI) can be used to improve/fine-tune the delivery of native ads when used for political marketing.
The paper should give an elaborate background on native advertising, ai in digital marketing, ai in political marketing, and then using ai to improve the delivery of native digital ads based on sentiments obtained from the page in which the ad is to be served.
