Based on your assessment, answer the below questions and provide your
recommendations. The analysis and recommendations should be based on course materials and
concepts. Each question should be 500 words.
COMPANY: HARBOUR AIR
1.) Which opportunity do you recommend the company pursue and why? What corporate level strategy does this opportunity represent?
2.) Identify the target market for this opportunity. Describe the proposed marketing mix (4Ps) for the applicable product/service. How has the proposed strategy changed the marketing mix?
3.) What are the risks? If the company required investment to implement the recommendation, would you invest? Why or why not?
▪ Consider industry statistics, market segment data, and/or competitor
information, etc.
