Overview
For a company you are familiar with, analyze how one of the social networks (Facebook, Pinterest, TikTok, or Twitter) could be used in the social marketing process. Make sure you address each phase of the process: Fan Acquisition. Engagement, Amplification, Community, and Brand Strength (Sales).
Guidelines
Use a header for each phase of the marketing process: Fan Acquisition, Amplification, Community, and Brand Strength (Sales).
Make sure you use a specific company or organization in your write-up
Write one to two pages
No coverf page.
Learning Objectives
Analyze the use and effectiveness of social media and social networks for e-commerce.
