Create An Objective / Strategy and Tactic
Using your (non-profit) client of choice, please do the following:
Create two objectives (Informational and Motivational) – The best planning is systematic, that is, gathering information, analyzing it, and creatively applying it for the specific purpose of attaining an objective. Once the situation or problem is understood the next step is to establish objectives for the program. A stated objective should be evaluated by asking:
Does it really address the situation?
Is it realistic and achievable?
Can success be measured in meaningful terms?
Remember the SMART test.
With each objective, create a strategy – A strategy describes how and why campaign components will achieve objectives. A strategy provides guidelines and key message themes for the overall program and offers a rationale for the actions and program components that are planned.
With each strategy create at least two or three tactics – Tactics, in contrast to strategies, are the nuts and bolts part of the plan. They describe the specific activities that put each strategy into operation and help to achieve the stated objectives. In PR the implementation of tactics is the most visible part of any plan. Tactics use various methods to reach target audiences with key messages.
Please include a slide in the beginning with a background of your chosen non-profit.
Bio slide.
Please do a PowerPoint presentation with your group – To thoroughly complete this assignment, you should have at least 10 slides. Please proof your slides and make them creative. Remember, though PR is a business tool, it’s very much a creative one as well.
Please include a Work Citation Slide
Please submit the PowerPoint slides for grading purposes – no restrictions on the amount of powerpoints.
