Provide short answers (effective answers should be at least 3-5 sentences) to the following questions:
1. What are the differences between political parties and interest groups?
2. Select one of the following types of interest groups:
Business
Agricultural
Single Interest
2.a. What are the group’s chief issues?
2.b. What kind of legislation do they try to influence?
3. Election campaigns and interest groups spend millions of dollars each election cycle to influence voters. click the link of the video below for an example:
3.a. Who do you think this ad is targeted at?
4. Find two more examples of targeted political commercials. You can use this YouTube playlist or the Living Room Candidate website to search for ads. For each ad, paste a direct link to the video and identify the issue and target demographic.
5. What do you think makes an effective political ad?
