Video Presentation
The 5-minute video presentation should be professionally presented and include marketing plan details and recommendations that will convince the client the plan will be successful. It may be helpful to refer to the last section of the course entitled Effective Presentations for this section. Imagine the audience includes important executives from the company you selected. You may wish to use PowerPoint with video capability or Zoom to record your video presentation. Make sure to include appropriate visual aids with 7-10 slides of relevant information and major sources are referenced appropriately.
Your video presentation will be graded based on the following rubric:
Category Unacceptable (0-1) Needs Improvement (2-3) Good (4) Excellent (5) Total Possible Points
Video Presentation (x3) The recommendations and marketing plan are confusing, illogical and/or video presentation is not professionally prepared. The recommendations and marketing plan are somewhat confusing and/or text and visuals are presented in a somewhat unprofessional manner. The video presentation covers all elements of the proposed marketing plan. The presentation is appealing, clear, and easily understood. Text and visuals are presented in a professional manner. The video presentation is complete and recommendations are compelling. Text and visuals are presented in a professional and creative manner that enhances delivery of the content. 15
Mechanics (x1) Incorrect spelling, punctuation, capitalization, and use of standard English grammar hinders understanding. Presentation slides do not include all of the required elements. Several instances of incorrect spelling, punctuation, capitalization, and usage of standard English grammar. Presentation slides do not include all of the required elements. Few instances of incorrect spelling, punctuation, capitalization, and usage of standard English grammar. Presentation slides include all of the required elements. No or very few instances of incorrect spelling, punctuation, capitalization, and usage of standard English grammar. Presentation slides includes all of the required elements. 5
Total Points 20
