For many small businesses and charitable organizations, mass media advertising can be too expensive to be effective. Many turn to various promotional techniques to spur actions, whether it be to encourage consumers to buy a product, attend an event, or donate to a cause. You are asked to choose a small business or local charitable organization and discuss the types of sales promotion techniques they are using. In your write up, please identify the small business or charity and describe the ways in which it uses promotions to generate sales or donations. How do you think Covid-19 has impacted the organizations ability to effectively use sales promotions? Explain.
