DEVELOPING A MARKETING PLAN

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Stage 2: DEVELOPING A MARKETING PLAN (25 pts)
Answering the Question: 22 points
Organization, presentation, and citing APA where applicable: 3 points
ANSWER THE FOLLOWING QUESTIONS:
What type of business are you?
The type of business as categorized by the Internal Revenue Services (IRS) was clearly described, and a logical reason for the choice was given in no less than two (2) sentences. 2pts
What are your company’s goals and objective?
At least three (3) company’s goals and one (1) objective were clearly stated, in no less than five (5) sentences. 5pts
What are you going to do to accomplish your goal and objectives?
Explained how they planned to accomplish the goals and objective stated in the above question in no less than five (5) sentences. 5pts
Create a SWOT analysis to determine the internal strengths and weaknesses and external opportunities and threats. 10pts (Table form, see the announcement or page 31 in textbook)
Create a logical SWOT analysis in table form to determine the internal strengths and weaknesses and external opportunities and threats. Similar to the Table in the announcement or on page 31 in the textbook. 10pts

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