Case Study 3 – Juventus FC: How To Win In The Digital Era?
In an essay format, write your answers to the following questions:
Assess the macroeconomic forces shaping the global football industry.
Assess the attractiveness of the football industry in Europe.
How has digitalization changed the game pre- and post-COVID-19?
What are the crucial challenges that Agnelli faced? What key priorities should the club focus on to lead in the industry in the aftermath of the pandemic?