Scenario: Your boss was really impressed with your work on the Informative Memo. They would like for you to go back and look a little deeper in the research. This time, they are asking for you to expand the research you included in your memo and look at a competitor of the original company you chose. Thoroughly research and analyze these companies’ stability and profitability as well as their attractiveness as a potential investment. Write an objective, informal critical analysis comparing and contrasting the two companies (Note: You select the second company)
Instructions: For the Analytical Report you will be researching and discussing two publicly traded companies. You already selected one company for your informative memo. For your second company you must select a competitor of the company you have already discussed. You will then discuss both of these companies in your Analytical report. The purpose of this assignment is to practice gathering information from reliable sources, analyzing the information, and presenting your findings in writing and through a presentation. Please submit your analytical report here.
Audience: Your audience for the report is your instructor (boss) and fellow students (colleagues)
Length: Suggested maximum number of pages for the body of the report (excludes references, title page, table of contents, and executive summary) is FIVE complete pages. The Minimum number is 3 complete pages within the body (noted in red below)
Analytical Report Description
Goals of this assignment:
Apply a formal, manuscript-style business report format
Use secondary business research techniques
This is an exercise in company research (from a prospective investor’s point of view) that assesses the attractiveness of two companies.
Contents/Criteria for Analysis:
Title Page(one page)
Table of Contents (one page)
Executive Summary (one page)
Brief introduction (one paragraph) (front point 4-6 must be in three pages)
Criteria for analysis of Company A vs. Company B
Brief description of each company
Market position/growth potential (Major products and services)
Ability to compete
Financial analysis (stability and profitability)
Recent publicity (including reasons NOT to invest in each company i.e. recent layoffs, lawsuits, negative publicity, etc.)
Conclusions and Recommendations
References
Appendix (optional)
**For more ideas of what to include in each of the above sections, please see the detailed document below**
Detailed Questions_Analytical.docx Download Detailed Questions_Analytical.docx
References: Use author/date method in the body of the report; use APA 7(American Psychological Association) formate for the reference page.
Sources: A variety of reliable and scholarly sources are permitted (internet, books, magazines, journals, analyst files). A minimum of five different sources must be used.
Format: You must use formal APA style manuscript formatting for this report. **Also see page 537 in your textbook
Type Format: Report must be typed using 12-point type and Times New Roman font
Spacing: The body of the report should be single spaced with double spaces between paragraphs
Numbering: Please number all pages
RUBIC
This criterion is linked to a Learning OutcomePreface Material (10 Points)
Does the report include (1) a title page, (2) a table of contents, and (3) an executive summary. Is each element formatted correctly? Does the executive summary include a brief overview of the whole report and the final recommendation?
Body (35 points)
Contains basic company info, SWOT Analysis, Recent Publicity, Financial Analysis, Market Position and Competitors● Uses a logical argument approach ● Provides an organized analysis of relevant information ● Contains no logical fallacies ● Does not use emotional appeals ● Considers alternative viewpoint(s) ● Data is relevant to the argument; includes at least 1 visual (graph, chart, etc.) ● Data is reliable; comes from a credible source; Uses at least 5 sources
This criterion is linked to a Learning OutcomeConclusion (10 Points)
Provides a brief summary of the methods used and findings
Recommendation(s) (5 points)
Provides detailed instructions on how to accomplish your recommendation(s) ● Includes a call-to-action that inspires your reader to take some action based on your recommendation
This criterion is linked to a Learning OutcomeIntroduction (10 points)
Uses an attention-getting device ● Provides a reason for addressing the problem (Why are we talking about this? Why should we care? Why now?) ● Provides an overview of the problem ● Addresses audience’s needs by using indirect approach
This criterion is linked to a Learning OutcomeWriting and Grammar (20 points)
● Organized, clear flow of information ● Effective transitions between paragraphs and ideas ● Sentence structure ● Grammatical correctness ● Spelling ● Appropriate formality, tone ● Vocabulary
This criterion is linked to a Learning OutcomeFormatting (10 points)
Proper report formatting; Time New Roman 12pt font; Any tables/charts/graphs are appropriately labeled and positioned ; Appropriate use of white space; Follows APA formatting for references
please when your done with paper go over this checklist i have uploaded the example and the checklist and my informative memo
