You are required to establish your own E-Commerce business. Please try to find a business that is very suitable for online thru the Internet. Your proposal must include a cover page showing your E-Commerce company name and the website address along with your name. Please see the posted sample E-Commerce assignment. Submit your proposal thru the Blackboard submission link. To receive full credit, you must keep in mind that your proposal must be well organized, logical, accurate, and specific. Your proposal MUST include the following guidelines: Company name (i.e., Amazon, Inc., Ebay, Inc, esystems21, Inc…) Company Internet address (URL) by your free website builder such as www.wix.com: your free website builder will provide a free Internet address. Industry analysis using 5 Competitive Forces Model (see chap 1 for detail or Google it!): please make sure that your industry analysis is accurate and thorough Company’s mission Business description a) What will you be selling? Products, Services, or Both? b) Is it Business to Business, Business to Consumer, or both? c) Where will you be located, and why? Will locate the business on a major Internet backbone such as San Jose or other big cities? – if not – please explain why. d) What will be your primary source of revenue? – If the site sells products and services, the revenue stream is observable and is considered “straightforward.” If the revenue is produced in another manner, the revenue stream must be clearly presented. It is assumed the website is a “pro-profit” entity. e) How will you attain distribution? f) How can you make sure that your company exists? If no one knows your website exists, your company can be out of business sooner or later. g) What will be your competitive advantage? – cost leadership, differentiation, focus, or something else
