The Resource Based View of an organization is an often used approach utilized in strategic management in the identification and development of an organization’s competitive advantage. Managers must understand this approach and how to apply it in their situation to more effectively manage their organizations.
Write a 3-4 page paper explaining the Resource-Based View approach to determining an organization’s competitive advantage. Use Pepsico, Inc. to illustrate the resource-based perspective in determining an organization’s competitive advantage. Ensure the following points are addressed.
A clear discussion of the resource based view (RBV).
A discussion of valuable resources, difficult to imitate resources, and substitutability of resources.
Illustrations of how Pepsico, Inc. relates to RBV.
Use of supporting quotes from academic sources is expected.
Ensure that you use the Paper Writing rubric to guide your efforts and support your work with scholarly academic resources using APA format.
