Protein and Amino Acid Supplements: Discussion Post
U.S. consumers spent 4.7 billion dollars on protein supplements in 2015. Is all that protein powder improving the health of consumers, or has our society been duped by an elaborate marketing scheme?
Discussion Instruction
Purpose of this Discussion
Evaluate the research-based evidence supporting the marketing strategy of a type of protein supplement (powder, liquid, pill, etc)
Read pages 218-219 in your textbook, plus consider the entire content of the chapter as you complete this assignment.
Identify an online video commercial in which a protein supplement/product is advertised.
Make a written list of all the advertising claims in the video.
For each advertising claim, find peer-reviewed scientific literature that either supports or refutes the claim. Be sure to use reputable online resources (such as PubMed.gov, WebMD, etc).
Write a one-paragraph statement indicating whether you think the product is reputable (backed by research), or not reputable (not backed by research). Explain why you think this.
Post your video, your list of advertising claims, your reference to your peer-reviewed research, and your summary statement to the discussion board by Friday, at 11:59 pm.
Assess the accuracy of the discussion posts of at least three classmates, and post one-paragraph describing whether you agree or disagree with their assessment. Your responses are due by Sunday at 11:59 pm. Please only comment on products that are different than the one you evaluated.
Grading of Discussion
Grading is based on the clarity and completeness of your initial post, as well as your ability to critically synthesize the information required. You will be awarded 10 points for your original post and 10 points for your responses to other students.
