Write about an idea you have that improves a service or product you already know. Details for this assignment are given during the workshop.
DEVELOPING A WINNING IDEA:
What is a time when you were frustrated during a hospitality work or customer experience?
Examples:
1) I can never make use of loyalty program “points”
2) I want to be able to check-in at the hotel at other times than what is standard
3) I never want ice in my water glass in a restaurant, but they bring it to me/refill it with ice anyway
Write about it in a few sentences…focus on the problem rather than the complaint
What was frustrating? Incomplete or missing?
What was central the problem?
How could the situation be better? What are ideas to make it better?
INSTRUCTIONS:
Write about an idea you have that improves a service or product. Make sure that is already familiar to you:
What is a problem you have observed? Write a summary statement (2-3 sentences) of the problem.
What are the opportunities and risks? Describe opportunities and risks associated with the problem.
Why is this problem worth solving? Describe benefits of addressing the problem.
What are options to solve the problem? Write summary statement about possible solutions
What resources can you use to research your problem and solutions?
What is your first step to getting started?
