What are the Effect of Covid-19 on Shopping Behavior
According to a recent McKinsey & Co. survey, 76 percent of Americans who said they have tried a new
shopping behavior—a different shopping method, digital shopping options, new website or store, or
different brands—since the pandemic started, and 75%-84% say they plan to continue using what they
tried, post-pandemic (McKinsey, 2021). In-store or online, the future of retail is experience. Showrooms
will be places for shoppers to touch products and for brands to tell stories, supported by e-commerce.
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