Communication scholar Gust Yep (2003) defined normativity as the process of constructing, establishing, producing, and reproducing a taken-for-granted and all-encompassing standard used to measure goodness, desirability, morality, rationality, superiority, and a host of other dominant cultural values. How does normativity / hegemony impact the creation of an individual’s social identity? Name two examples of how normativity impacted your own experiences.
