Fresh Direct Company
COMPANY NAME, WEBSITE, and INDUSTRY State the company
name, website address, and industry.
BACKGROUND and HISTORY Briefly describe the company
in the case analysis. What is their primary business, who were the officers or
key players described in the case study? If the case study company is currently
in business, list the company’s current CEO, total sales, and profit or loss
for the last year where data is available. Identify key events or phases in the
company’s history. Describe the performance of this company in the industry. Visit
the company’s website and use http://finance.yahoo.com and/or some other
financial search engine to find this data. (15 points)
ANALYSIS VIA PORTER’S FIVE FORCES MODEL Analyze the
competitive environment by listing the threat of new entrants, the bargaining
power of buyers, the bargaining power of suppliers, the threat of substitute
products and services, and the intensity of rivalry among competitors in the
industry (Chapter 2). Summarize your key points in a figure. (25 points)
STRATEGY USED How does this company create and
sustain a competitive advantage? What strategy from the readings was undertaken
by this company? Were they successful? Can all companies use this strategy? How
is the strategy affected by the life cycle in the industry? Remember to
reference Porter’s generic competitive strategies identified in the textbook
(Chapter 5 page 148), THIS IS CRITICAL. (40 points)
Specific STRATEGY(S)
Choose two specific strategies from this list.
Ensuring Coherence in Strategic Direction, Value Chain Analysis, Resource View
of Firm, Industry Life Cycle Strategies, Portfolio Management and the BCG
Matrix.
Apply them in detail to the organization. Be sure to think
strategically and show the results clearly. Use the strategy as a sub-header
for each section so it is clear what is being applied. (40 points)
COURSE OF ACTION RECOMMENDED If you were in a
position to advise this company, what strategy would you recommend to sustain
competitive advantage and achieve future growth? Be specific and list the steps
the company should take for successful implementation of your course of action.
(15 points)
OPINION What do you think of this case study?
Describe what you believe are the lessons learned from this case. (10 points)
REFERENCES When you have completed the paper using
the above sections, insert a page break and have a separate reference page. The
references should be listed in accordance with the APA guidelines as shown in
the tutorial. (5 points)
FORMAT:
Make sure to use APA citations throughout the paper. The
textbook should be cited if it is the source of information. If you are not
familiar with APA citation, please contact the UC library for resources.
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Use a title page.
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Font: Use Times New Roman, 12 point.
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Place your name in the upper left-hand corner of
the page.
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Each section of your paper should be headed by
the bolded, capitalized item described above.
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Indent paragraphs.
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Insert page numbers bottom right.
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Paper length should be four to six double-spaced
pages not including title page, references, or illustrations and tables.
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Use APA citations throughout the paper. If you
are not familiar with APA citation, refer to tutorial, which is contained in
the last section of our course Syllabus.
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Include a separate reference page at the end of
the paper. Format must follow APA parameters
