(Apple) Evaluate the global-local dynamics of the selected industry. Write a paper designing a strategy in emerging markets (as well as other markets) starts with an assessment of the industry dynamics. Certain industries are more global in scope than others be it in terms of competition (presence of international competitors, as opposed to local rivals), consumer behaviour (demand for a standardised product as opposed to local, adapted one) and industry regulation (global, international as opposed to regional, national, local). The more global the scope of the industry is, the more likely MNC managers will be to develop a global strategy and corporate culture across the organisation, and vice versa. Tip: The global-local dynamics within a particular industry do not depend on the host country but are generally found true across the world. While you need to make sure your industry analysis is valid across the world, you must also refer to your selected emerging market to back up your analysis (in terms competitors, consumers and regulations)
