What role does corporate reputation play within organizational performance and social responsibility?

Words: 298
Pages: 2
Subject: Uncategorized

Read the case and associated questions carefully , highlight the main points of the case and any issues that you can identify. Read the questions closely and analyse what they are requiring you to do. Read the case again, linking the information that is relevant to each question you have been asked. What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not? Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy? What do you think of Starbuck’s environmental initiatives? Are they just window dressing, or does the company seem to be sincere in its efforts? Is Starbucks unique in being able to provide a high level of benefits to its employees? Do you think that Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment that customers want? Assume you have just become CEO at Starbucks. Outline the strategic steps you would take to remedy possible concerns emanating from the company’s board of directors, consumers, employees, and business partners; governments; and the media. What elements of social responsibility would you draw from in responding to these stakeholder issues?

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