Select two business-related articles from business publications (Wall Street Journal, et. al.) dated between 2/16/22-3/20/22. The articles must be related to some aspects of marketing principles based on topics discussed to date. Show your name and provide a citation including the title, page number, and date of the publication at the beginning of the article.
Provide a short synopsis the articles selected to critique. Show specifically how the articles you have selected relates to the concept(s) or topic(s) covered in our course. These concepts must be explicitly identified. Provide your own analysis or evaluation of the situation described in the article.
These articles must be related to the concepts we cover in class and must explicitly state the concepts we discussed in class and how they connect to the articles you critique.
Paragraph 1: The actual article’s summary. Write the synopsis of the article that you’re writing about or critiquing about.
Paragraph 2: Where you start to unpack the article and analyze it. Identify specific concepts we discussed in class and demonstrate how they connect to these articles . This is where you take the concepts we discussed in class and show how they are connected to the article that you’re critiquing or analyzing.
Paragraph 3: where you bring it back together. This is where you provide
Key information and key marketing implications
Key conclusion
Your final assessment
The paper must be typewritten in single space and in letter-quality print. There is a one-page limit per critique. Please use a 12 point font. The normal standards for writing a paper apply.
