Associated Objectives
Explain key terms related to the globalization movement
Compare three attitudes toward globalization
Analyze different types of international organizations
Examine the structures and techniques organizations use to go international
Describe how the environment impacts global business
Guidelines
An exciting topic we covered this week is how an organization goes international. As you all know, many of you are working in organizations that may or may not be international or plan to go international. As a manager, you should be prepared to propose going international. Let’s go deeper into that. Create a video (maximum of five minutes in length) that answers the below questions. Assume that I am your CEO and you are proposing getting your organization international. Remember, you need to make your case and convince me to give you the resources to do it.
Describe your organization. (Note: the name of the organization can stay anonymous.)
Industry
Product/service
Current location
Market considered
Inspect at least two environmental aspects that may impact the business to go international/operate internationally.
Political/legal environment
Economic environment
Cultural environment
Sociodemographic environment
Technological environment
Analyze different types of international organizations. How do you suggest the organization go international? Why is the best option to go international (type of industry, product/service, etc.)?
Global sourcing
Exportation/importation
Licensing
Franchising
Strategic alliance/joint venture
Foreign subsidiary
As a manager, which attitude would you assume in this international initiative? Why is it the best attitude?
Ethnocentric
Polycentric
Geocentric
Parameters
This will be generated into a video
